Loud is not automatically ready to release, modern streaming platforms punish a master that is too loud.
Mastering used to be mostly about loudness, in other words how loud a song feels. Today more matters. Your song should stay punchy, clear and musical. Streaming platforms level tracks automatically. A master pushed too hard does not sound better. It often sounds flatter and more strained. Spotify, YouTube, Tidal and Apple Music each automatically adjust playback loudness to their own target value. That value keeps getting revised over time. If your master is pushed too hard for loudness, the platform simply turns it down again later. So I do not master for maximum loudness. I master for a clean balance of energy, dynamics, clarity and musical effect.
I master your music so it sounds natural, punchy and clear on streaming platforms. For that I use four tools. Master bus EQ is tone control for the whole mix. It gives the mix its final tonal polish. Multiband compression is dynamic processing that works separately in several frequency ranges. It gives controlled punch without any one range getting too loud. The limiter raises the loudness without the sound audibly suffering. Dithering is a small step on export. It keeps the result clean in the target format. If you are also planning CD or vinyl, I prepare the master to suit that format. A streaming master gets the right loudness target in LUFS, the unit for perceived loudness. A CD master runs in classic 16-bit dynamics at 44.1 kHz. A vinyl master needs less loudness, more dynamics and careful bass, so the needle does not jump during pressing.
There are three packages: single mastering for one song, EP mastering for 3 to 5 tracks and album mastering for larger projects from about 8 tracks. All three are explained in detail further down. On top come stem mastering, reference mastering and a combined mix-and-mastering package, also explained further down.